HOW HAVE SAUDI CONSUMERS CHANGED IN RECENT YEARS?
Increased awareness is one of the most prominent indicators of change among Saudi consumers in recent years. This awareness challenges companies to prove their positioning, status, and credible narrative.
It is no longer enough to provide a cost-effective, high-quality product or service. Instead, you need to communicate a persuasive narrative supported by a human, societal, cultural, or environmental value.
WHAT NEW THINGS ARE CLIENTS ASKING FOR?
Understanding local culture has emerged as a crucial factor for success, giving local agencies a competitive edge over their international counterparts.
The ability to think in Arabic and develop
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