SapientNitro has expanded into the Middle East following its winning of the global account for Galaxy late last year.
The agency has opened an office in Dubai Media City, enabling it to more effectively service its Galaxy account in the region following last September’s re-shuffle of agency partners at the confectionary giant Mars.
The agency’s executive business growth director and general manager of the Dubai operation, Paige Kilburn, said that SapientNitro had been thinking of opening an office in the region for years and was waiting for the right partners and reasons. “The GCC market represents the fourth largest for the Galaxy brand and this was a key factor in the decision to
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