Advertising network Saatchi & Saatchi is sharpening its focus on Saudi Arabia and placing its Riyadh and Jeddah offices under one management.
The move has been made in a bid to build stronger relationships in the GCC’s most important consumer market, with a new vision for the agency’s Saudi network being mapped out by Adil Khan, CEO of Saatchi & Saatchi MENA.
Mazen Mehio, who was previously head of marketing for Eastern Africa and Sudan at Etisalat/Canar, has been appointed managing director, overseeing both the Riyadh and Jeddah operations.
“The move signals Saatchi & Saatchi’s commitment to grow its Saudi presence, opening new opportunities to share servicing, planning and creativ
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