Saatchi & Saatchi has appointed Ali Zein as the Executive Creative Director for the e& account.
In this key role, Zein will spearhead the creative efforts of the brand, driving innovation and forward-thinking strategies to push e& as a leading global tech player.
Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey, said: “Ali’s wealth of experience in advertising and deep understanding of e& positions him perfectly for this role. His time with the brand has offered invaluable insights we’re excited to leverage. With Ali joining us, we’re primed to elevate what we do for the brand and push the envelope of creativity”,
Ali Zein has joined from Impact BBDO, where
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