Ruya, the UAE’s first digital Islamic community bank, has launched a new brand film titled You’ve Got Better Things to Do as part of a wider campaign focused on its business banking proposition. Created in partnership with Acorn Strategy, the film uses generative AI throughout its production process to reflect the bank’s emphasis on modern, tech-enabled solutions.
Targeting entrepreneurs, SMEs and freelancers, the campaign aims to communicate ruya’s core message: that banking should be simple, efficient and aligned with the pace of today’s business needs. The film showcases everyday business owners managing their operations, with a narrative that positions ruya as a time-saving alternative
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