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Shantelle Nagarajan
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RTA celebrates 15th anniversary with ‘heroes without capes’

Shantelle Nagarajan
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Livingroom Dubai and Boomtown Productions join forces for a visual narrative that celebrates the often unnoticed heroes of Dubai, who use the metro.

‘Not all heroes fly. Some take the metro.’
To mark the 15th anniversary of the Dubai Metro, the Road and Transport Authority (RTA) has launched a series of films highlighting the metro’s impact on daily life.
Real Lives, Real Journeys profiles three regular passengers: a nurse, a hotel manager and a gym enthusiast who is a person of determination.
Through their stories, the films, developed by Livingroom Dubai and produced by Boomtown Productions, aim to underscore how the metro plays a crucial role in Dubai’s success, embodying RTA’s commitment to ‘keep Dubai moving.’
The short film series also seeks to celebrate


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Tags:15th anniversarydubai metroLivingroom DubaiRoad and Transport AuthorityRTASeyoan Vela
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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