TBWA\Raad Dubai has created an integrated campaign to promote the inaugural season of the Royal Opera House Muscat, which is to open on 14 October with a production of Puccini’s Turandot. The premiere production by Franco Zeffirelli was specially commissioned for the opening season and will be conducted by Spanish tenor Plácido Domingo. The three TVCs produced by TBWA\Raad are 20-second and 30-second spots set to music from Carmen, Turandot and Swan Lake.
Project Opera House launch
Client Royal Opera House Muscat
Creative agency TBWA\Raad Dubai
Associate creative directors Sally Tambourgi, Antra Patel
Agency producer Rouba Asmar
Agency producer (print) Jessica Abi Nassif
Account supervisor Natalia Abboud
Account managers Benoit Freyburger, Phoebe Youssef
Planners Rafic Kamaleddine, Jennifer Fisher
Director Tracey Rowe
Production company City Films
Post-production Optix
Photographer (print) Andreas Franke
Production and post- production (print) Staudinger+Franke
Exposure TV, print, radio, online
