Rotana TV has signed a strategic agreement with SPEX, part of Extend, The Ad Network, officially appointing them as the exclusive advertising agency responsible for managing and selling advertising across Rotana TV channels.
Under the partnership, SPEX will also oversee all digital advertising initiatives, ensuring a seamless and innovative approach to media monetisation.
By leveraging SPEX’s expertise in media sales and digital advertising solutions, Rotana TV aims to strengthen its market position and enhance the effectiveness of its advertising offerings. The partnership also hopes to optimise Rotana TV’s advertising strategy and maximise revenue potential across both television and digital platforms.
“Rotana TV has always been at the forefront of media and entertainment in the region, and our partnership with SPEX is a testament to our commitment to excellence,” said HRH Princess Lamia bint Majid AlSaud, CEO of Rotana Media Group. “With their expertise in advertising sales and digital media, we are confident that this collaboration will create new opportunities for advertisers and elevate the commercial potential of our platforms.”
The media solutions company plans to leverage its services to provide data-driven solutions that maximise Rotana TV’s audience engagement and media impact. Sami Al-Rasheed, Chairman of the Board at SPEX commented on the milestone of this partnership.
“This agreement marks a significant step in the advancement of the television and digital advertising landscape. Through our strategic approach and data-driven methodology, we aim to enhance advertisers’ experience and deliver highly efficient and impactful advertising solutions within a vast and influential network like Rotana,” he said.
Rotana TV currently hosts 16 free-to-air and encrypted channels, and offers a diverse mix of films, music, and TV shows.
