From left to right: Princess Lamia bint Majid AlSaud, CEO of Rotana Media Group; HRH Prince Alwaleed bin Talal AlSaud; Sami Al-Rasheed, Chairman of the Board at Spex.
Rotana TV has signed a strategic agreement with SPEX, part of Extend, The Ad Network, officially appointing them as the exclusive advertising agency responsible for managing and selling advertising across Rotana TV channels.
Under the partnership, SPEX will also oversee all digital advertising initiatives, ensuring a seamless and innovative approach to media monetisation.
By leveraging SPEX’s expertise in media sales and digital advertising soluti
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