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Rotana Hotels appoints Corporate Director of Brand Marketing

Larisa Uskar joins Rotana Hotels as its Corporate Director of Brand Marketing.

Larisa Uskar, Corporate Director of Brand Marketing, Rotana.

Philip Barnes, CEO of Rotana Hotels has announced the appointment of Larisa Uskar as its newest Corporate Director of Brand Marketing.

Uskar brings along over a decade’s worth of extensive experience across global hotel brands such as Jumeirah, Fairmont, Raffles Hotels, Accor and IHG. She holds a bachelor’s degree in hospitality administration and management from Les Roches.

In her new role, Uskar will be tasked with overseeing a comprehensive brand uplift and the development of an innovative marketing strategy at both a corporate and property level.

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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.