Lina Moubarak, Communications Manager for Rosewood Jeddah.Rosewood Hotels & Resorts has appointed Lina Moubarak as Communications Manager for Rosewood Jeddah, marking a strong addition to the hotel’s leadership team.
With more than 12 years of experience in marketing and communications across the Middle East, Moubarak has built a reputation for driving strategic brand visibility, digital transformation, and high-impact communication initiatives. She joined Rosewood Jeddah in September 2025 and has already begun enhancing the hotel’s communication strategies, strengthening its positioning as one of the region’s leading luxury destinations.
“At Rosewood Jeddah, our focus is on elevating the brand through purposeful communication and a clear strategic narrative,” said Hussein Dayekh, Managing Director at Rosewood Jeddah.
Lina’s career spans key markets across Saudi Arabia and the UAE, where she has developed a strong expertise in strategic communications, brand building, and integrated marketing. She excels at crafting compelling narratives, driving digital engagement, and creating campaigns that connect with diverse audiences.
“Lina has already demonstrated an exceptional ability to shape impactful storytelling while aligning with our long-term vision,” Dayekh said. “Her role will be instrumental as we strengthen our presence and prepare for the exciting developments ahead, including our upcoming properties at Rosewood Red Sea, Amaala, and Diriyah.”
Her skillset includes PR and media strategy, partnership development, and leveraging data-driven insights to optimise brand performance. Moubarak is also adept at enhancing user experiences through digital platforms, leading influencer initiatives, and delivering measurable improvements in engagement, visibility, and business growth.
Working closely with Rosewood’s global brand and communications teams, Moubarak leads media relations, digital content, strategic messaging, and brand alignment for the property, as well as the Rosewood brand in Saudi Arabia and beyond.
