An economic headwind is blowing across the Gulf, and agencies aren’t immune.
The expected industries, from cars to real estate, are struggling and marketing budgets are dwindling in the breeze. Some assignments are put on hold. Some vanish into the ether. There’s a trend to replace agency retainers with project partners. So, what’s the play?.
Clearly, we all have to work harder to win business. At Nomads, our offices are packed with highly dedicated, remarkably talented professionals, which I like to think gives us a decent edge. But is that all there is to it? Is that the only reason we’ve won Under Armour, Lenovo, Jotun, Dubai Properties, Majid Al Futtaim, Red Bull and othe
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