The Arab Spring has created media beliefs that need busting, says Alex Saber, chairman of VivaKi MENA
“There was a time, not so long ago, when industry experts predicted 2011 would be a time of greater stability for the region. The worst effects of the global economic meltdown seemed to be behind us, the market was back on track, and clients were starting to murmur about increased budgets. The experts used words like ‘renewal’ and ‘rejuvenation.’ They said it was time for change.
Well, change is what we got – an unstoppable, unpredictable tsunami of change; an ‘Arab Spring’ that caught the world unprepared and left those self-same ‘experts’ temporarily lost for words.
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Tags:VivaKi MENA
