Befit has unveiled a new brand concept that will be rolled out across all current and upcoming Befit stores in the UAE, KSA, Kuwait, Qatar, Oman and Iraq.
As part of the revamp, it unveiled a new flagship Dubai hub and gave details of locations and online commerce platforms already in the pipeline for 2024.
The Al Khayyat Investments (AKI) owned company will roll out the rebrand across all current and upcoming Befit stores in the UAE, KSA, Kuwait, Qatar, Oman and Iraq.
The Befit brand concept and flagship hub in Jumeirah, Dubai wants to reimagine the fitness store experience into a concept space that is equal parts commercial showroom, multi-brand retail store, and community even
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Tags:befit
