By Redseer Consulting’s Sandeep Ganediwalla, Akshay Jayaprakasan, Abhishek Rajput, Kayan Hammoud.
Consumers don’t just spend more in Ramadan, they spend differently, and brands need to take note.
According to our research consumers are also spending this newfound free time for almost an hour more on social media. All this results in significant changes in shopping behaviour; whether it’s preparing your home and stocking your pantries and kitchens for receiving guests during the Holy Month or planning for gift giving at the end of the month during Eid Al Fitr celebrations. Ramadan is one of the most anticipated months for the region; it is a period of coming together, preparation, and shari