Shopping mall image by Steve Buissinne from Pixabay.
The eighth edition of the VML Shopper Report was released this week, revealing data-based predictions of how shopping habits will evolve in the years to come. The report surveyed over 30,000 consumers from 20 countries, two of which include the UAE and Saudi Arabia (KSA).
The report finds that consumers’ affinity for online shopping has waned globally, with many now craving a more balanced retail landscape. Another key finding is that brick and mortar retail must evolve to offer a better integrated omni-channel shopping experience.
Furthermore, according to VML’s
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