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Shantelle Nagarajan
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UAE, Saudi consumer spending trends revealed

Shantelle Nagarajan
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VML's Future Shopper report takes a look at how shopping trends are evolving across the globe. Here are the results for the UAE and KSA.

Shopping mall image by Steve Buissinne from Pixabay.

The eighth edition of the VML Shopper Report was released this week, revealing data-based predictions of how shopping habits will evolve in the years to come. The report surveyed over 30,000 consumers from 20 countries, two of which include the UAE and Saudi Arabia (KSA).

The report finds that consumers’ affinity for online shopping has waned globally, with many now craving a more balanced retail landscape. Another key finding is that brick and mortar retail must evolve to offer a better integrated omni-channel shopping experience.

Furthermore, according to VML’s


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Tags:Chloe CoxInsightsKSAMiddle EastMona HassanieReportSaudiFocusUAEVML Future Shopper
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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