From left, Waseem Khashan, Executive Director Marketing, and Ghada Alrumayan, Group Chief Marketing Officer at ROSHN Group at the announcement of the company’s rebrand in November in Saudi Arabia.
The past 12 months have been groundbreaking for Saudi Arabia. The Kingdom reported back on the progress it has made regarding its Saudi Vision 2030 strategy, with significant progress being made toward the 2030 targets, and some even surpassing their targets
The Kingdom won the bid to host the 2030 World Expo in Riyadh, and we are on track to be announced as the hosts for the FIFA 2034 World Cup. One important indicator for
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Tags:2030 World ExpoachievementsaspirationsbrandingcmocommunicationscreationCultureFIFA 2034 World CupGhada AlrumayanGroup CMOHistoryideationKingdom of Saudi ArabiaKSAlocal communicationslocal marketinglocalisationPIFPublic Investment FundRiyadhROSHN GroupSaudi ArabiaSaudi brandsSaudi focusSaudiFocusstorytellingVision 2030Waseem Khashan
