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Ready player luxe

BUREAU BEATRICE’s Jon S. Maloy explains the synergies between luxury brands and gaming

In an age where digital entertainment reigns supreme, luxury brands are increasingly looking to tap into the vast potential of the gaming industry. What may seem like an unlikely pairing at first glance is proving to be a strategic move with significant benefits for both parties.
The intersection of luxury and gaming is not merely a collision of contrasting worlds but rather a harmonious convergence, where shared values of creativity, exclusivity, and innovation pave the way for a symbiotic relationship.
Gaming, once relegated to the realm of niche hobbyists, has now evolved into a global cultural phenomenon, transcending demographics and borders.
With over 2.7 billion gamers worldwide, th


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