MiQ appoints Johny Saad as Regional Sales Director

MiQ, a global leader in programmatic media, has appointed of Johny Saad as Regional Sales Director of MENAT.

He brings over 17 years of dynamic experience in the digital media scene, having worked with notable companies such as Abu Dhabi Media Company, AdColony/Digital Turbine.

Saad’s appointment will focus on expanding MiQ’s commercial remit in the region and working closely with the whole MiQ MENAT team to deliver custom solutions tailored for brands and agency partners.

“I am thrilled to join the MiQ team as their MENAT Regional Sales Director. My aim is twofold: to drive business expansion and to forge a robust and influential footprint for MiQ across the vibrant markets of the region. Together, we will explore new opportunities and provide cutting-edge solutions to our valued clients.” said Saad.

Saad’s extensive career spans diverse roles, starting with Group Plus in Saudi Arabia and later contributing to the success stories of regional and multinational corporations like Abu Dhabi Media Company.

Most recently, he worked on positioning AdColony/Digital Turbine as a strategic media partner to brands and agencies, while also launching and growing the company’s mobile gaming vertical across the region.

Saad will be reporting to Wassim Mneimneh, Managing Director, MiQ MENAT.

“Johny’s extensive experience in media and ad-tech makes him an ideal addition to our growing team,” said Mneimneh. “Based on his impressive track record, Johny’s agility and wealth of experience in the industry will be integral as we focus on expanding our portfolio of products and capabilities in MENAT, and ultimately levelling-up our commercial goals for 2024 and beyond.”