The Gulf’s retail landscape is entering a significant inflection point as brands prepare for this fall’s shopping season.
Perhaps the most transformational shift this year is in consumer purchasing behaviour, influenced more than ever by a young, digital-savvy generation.
GenZs and Millennials now make up two-thirds of the population in countries like the UAE and KSA, commanding a spending power of over AED 350 billion and SAR 1 trillion, respectively.
Naturally, brands are keen to capitalise on this spending potential. But it’s not just the size of this audience that is significant.
Nor is it enough to just know whether they are purchasing in-store or online. This shopping seas
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