“We consider it to be the Super Bowl of the region,” said Mitin Chakraborty, Head of Marketing, Babyshop, part of the Landmark Group. He was talking about the subject of Ramadan during a Campaign Middle East event.
“It’s an opportunity for the brand to really tell a story. We see an over-index of people spending more time with content.”
Chakraborty explained at Babyshop, it considers Ramadan to be a 60-day event, given the lead-up and post event gatherings. “We have tried to create long format brand content as so much content is required.”
Ramzi Atat, Head of Marketing & PR, Asia Pacific, Middle East & Africa at Lotus Cars, agreed on the need for long-form content during Rama
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