Image Credit: Amazon Payment Services
Rain set out to create a brand film for Amazon Payment Services to stand out amidst the landscape of digital payments advertising.
While competitors were focused on showcasing their technological capability, Amazon Payment Services, in collaboration with Rain, the creative agency behind the campaign, made a decision to focus on its customers’ needs.
Samir Shanbhag, Director of Rain, said: “Going against the category norms by bringing storytelling to the fintech space was a chance to create something different.”
To tell the story of Amazon Payment Services in a captivating
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