Radisson Hotel Group has introduced Creator Hub, a dynamic platform connecting nano content creators with Radisson Hotels & Resorts across the globe. The now live initiative, reimagines influencer marketing by offering creators personalised hotel stay experiences in exchange for authentic, brand-aligned content fostering a more inclusive and community-driven approach to travel storytelling.
Co-developed with strategic communications agency Apple Tree, Creator Hub, is built to grow alongside evolving travel and content trends. As travellers increasingly seek real-voice content over polished advertising, Creator Hub engages with travellers on social platforms through trusted voices. By embracing this shift, Radisson Hotel Group continues to evolve its marketing strategy to prioritise community, credibility and creativity.
Empowering emerging creators
Creator Hub opens doors for creators, those with 1,000 to 30,000 engaged followers on Instagram or TikTok, to access Radisson’s diverse portfolio of hotels. Operating on a non-monetary collaboration model, the programme replaces traditional financial compensation with curated hotel stays, enabling creators to blend leisure travel with content creation. In return, the creators produce high-quality visuals and narratives that reflect Radisson’s brand pillars, including design, wellbeing, local culture, and gastronomy.
Creators will also enjoy VIP benefits through Radisson Rewards, such as upgrades, early check-in, and tailored experiences that will enrich their storytelling. A built-in gamification system further incentivises creativity, engagement, and consistency.
A strategic shift toward authenticity
Already active across more than 210 hotels, Creator Hub complements Radisson Hotel Group’s year-round influencer marketing efforts. Creator Hub seamlessly integrates technology, storytelling and loyalty into a scalable platform. It supports Radisson Hotel Group to connect with an engaged community of travellers, leveraging authentic voices to amplify its brand; and helping drive brand awareness and engagement across key markets.
“With Creator Hub, we’re opening the door to a new kind of collaboration, one that’s more inclusive, more authentic, and more aligned with the way people experience and share travel today. This initiative reflects our commitment to innovation and community, empowering a new generation of storytellers to bring our brand to life in meaningful ways. It’s not just about marketing; it’s about building lasting relationships and shaping the future of hospitality,” says Roberto Tamayo, Director of Global PR, Social Media & Influencer Marketing at Radisson Hotel Group.
Sandie Jacques, General Manager of Radisson Blu Hotel, Paris Marne-la-Vallée, shares, “We’re thrilled to be part of Radisson’s Creator Hub, which gives us the opportunity to showcase the personality and spirit of our hotel through authentic storytelling. It’s a fantastic way to engage with a new generation of travellers seeking real, memorable experiences.”
“Our collaboration with Radisson Hotel Group through Creator Hub was an excellent experience. The platform felt truly innovative, and the hotel provided the perfect environment for authentic content creation,” said Content Creators’ Theo and Rodrigo,
Creators will receive hotel briefs and creative guidelines to ensure content aligns with Radisson Hotel Group’s brand vision while preserving their unique style. The initiative supports expansion into new markets planned for 2026, and this will coincide with themed activations and brand partnerships that will offer even more creative opportunities.
