Qatar Airways has entered a global partnership with Grammy-award winning artist, entrepreneur, and cultural visionary Swizz Beatz to introduce The Qatar Airways Creative 100, a bold new platform that aims to celebrate and connect the world’s most influential and inspiring creatives shaping global culture today.
The announcement was made during Art Basel Paris, where Qatar Airways serves as a Premium Partner, marking the beginning of a multi-year collaboration that unites art, travel, and innovation under one creative movement.
“At Qatar Airways, creativity fuels everything we do,” said Engr. Badr Mohammed Al-Meer, Group Chief Executive Officer, Qatar Airways.
“As the World’s Best Airline, creativity shapes how we innovate, connect cultures, and reimagine the experience of travel,” Al-Meer added.
The Creative 100 will spotlight 100 visionaries whose work transcends borders and inspires progress across art, design, music, fashion, sport, and technology.
The first creatives announced are: Black Coffee, Grammy-award winning South African DJ and producer; Miles Chamley-Watson, Olympic fencing champion and style innovator; Kristian Teär, CEO of Danish high-end electronics company Bang & Olufsen; Yoon Ahn, American fashion designer, co-founder of AMBUSH; Jewelry Director for Dior Homme; and Flavio Manzoni, Ferrari’s Chief Design Officer.
From the world of art, honorees include Kennedy Yanko, a sculptor known for fusing salvaged metal with paint skin and Patrick Eugene, a visual artist whose work explores identity, culture, and the human experience.
A flagship gala will be held in Doha in February 2026 during Art Basel Doha, where the first inductees will be officially honored and the full list of the Creative 100 revealed.
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The Creative 100 in practise
Throughout the year, the initiative will activate at Art Basel’s global events in Paris, Miami, Hong Kong, and Basel, transforming Qatar Airways’ worldwide network into a cultural bridge connecting creative communities across continents.
“Qatar Airways doesn’t just move people, it moves the world,” said Swizz Beatz. “Together, we’re building a platform that shines a light on the most inspiring creators of our time and shares their gifts with the world.”
Through this partnership, Qatar Airways and Swizz Beatz will re-imagine how creativity travels, transforming global movement into cultural exchange and storytelling that inspires.
Key experiences will include:
- Flagship galas and cultural activations hosted by Qatar Airways and The Dean Collection in Doha and at Art Basel events worldwide.
- Collaborative projects across art, music, design, and sport that include limited-edition merchandise to creative in-flight experiences and special aircraft liveries.
- Exclusive access for Qatar Airways Privilege Club members to attend private masterclasses, cultural events, and behind-the-scenes sessions with inductees.
“For travelers, it means every journey becomes more than a flight, it’s a connection to creativity, culture, and inspiration,” said Beatz.
“Our partnership with Swizz Beatz reflects a shared belief that creativity has the power to inspire, to unite, and to transform the way the world connects,” said Al-Meer.
Qatar Airways’ Creative 100: A digital home for global creativity
Qatar Airways will also debut a dedicated digital hub for The Creative 100, featuring films, interviews, podcasts, and curated city guides shaped by the voices of these global creators. The interactive platform will span six content pillars: Art and Design, Music and Performance, Fashion and Style, Film and Entertainment, Sport and Influence, and Innovation and Ideas, spotlighting the people and places fueling creative progress worldwide.
Users will be able to explore a rotating map of inductees’ home cities and inspirations, along with artist profiles, imagery, short films, and personal travel stories. Exclusive Privilege Club member content will include extended interviews, masterclasses, and event invitations.
The partnership will lend its impact to the Qatar Airways passenger journey through bespoke merchandise and immersive onboard experiences. As the first expression of creativity from the Qatar Airways Creative 100, the two collaborative forces revealed renderings of a special-edition Formula 1® livery, celebrating the airline’s role as Global Airline Partner.
“Through the Qatar Airways Creative 100, we celebrate those whose ideas shape culture, bringing people together through creativity and artistry across borders,” said Al-Meer.
“The “Creative 100” honors those who use their talent to unite, uplift, and reimagine what’s possible, reminding us that creativity is what truly keeps the world moving,” said Beatz.
Upcoming global activations include:
- November 2025: Activation at the Formula 1® Qatar Grand Prix
- December 2025: Preview event at Art Basel Miami
- February 2026: “Creative 100” Gala at Art Basel Doha, featuring the reveal of the custom “Air FIFA” aircraft livery designed under Swizz Beatz’s creative direction.
