Last week, WPP brand activation and creative commerce agency Geometry announced its new chief innovation officer. Roy Armale will sit in the Dubai office and service the network globally from the region. Campaign asked him about his new role.
Who was the previous chief innovation officer, and where did they go?
I get to be the first! The role is part of Geometry’s evolution spurred by Beth Ann Kaminkow, our new CEO since last April. We’ve always been clear on the role of innovation and tech in transforming the way companies work, so we decided to get more proactive with our approach, set up a clear innovation and tech strategy, and lead the way for our clients rather than react to the
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