Image Credit: Puma
StickyGinger, a creative and communications agency has created a campaign for Puma that celebrates everyday athletes commitment to bettering themselves.
The You vs. You campaign aims to help individuals to tackle their fitness obstacles, pushing them to reach new milestones in sports and personal growth. The campaign included a powerful hero film, key visuals, and social media content.
It has maximised its impact by leveraging multiple touchpoints including social media, in-store, the official Puma Middle East website, and influencer partnerships. The campaign communicated the brands strengths in training
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