Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom Egypt has been appointed to handle the prestigious account of Etisalat Misr. The pitch involved Starcom and 4 of Egypt’s top agencies. The incumbent agency represented Etisalat Misr for over 11 years.
Etisalat Misr is a subsidiary of Etisalat group one of the first telecom operators in the world to launch the 4G with total presence in 16 countries across Africa, Middle East and Asia. Etisalat group entered the Egyptian market in May 2007.
Etisalat Misr from launch to date has maintained technology leadership and serves millio
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