John Nolan, Head of Sport and Commercial Investment MENA, Publicis Groupe Middle EastPublicis Groupe Middle East has appointed John Nolan as Head of Sport and Commercial Investment MENA. In this newly created role, Nolan will lead the Groupe’s commercial investment and sports marketing initiatives in the region, driving innovative content partnerships, sponsorships, and revenue growth opportunities for clients.
Nolan’s remit includes developing strategic partnerships with sports federations, broadcasters, and content owners, as well as leading sports sponsorship and activation strategies. He will also focus on enhancing client investments in sports marketing, maximising commercial opportunities, and leveraging digital tools to drive measurable impact.
He will also oversee the investment in content for APEX globally and chairing the Global Content Investment Council. In both capacities, he will report to Tony Wazen, CEO of Publicis Media ME.
Commenting on the appointment, Tony Wazen, CEO of Publicis Media Middle East, said, “The sports industry and the content partnership at large presents a tremendous growth opportunity, and John’s expertise will be instrumental in accelerating our momentum in this space.”
Bringing more than two decades of experience in content and sports marketing, Nolan has played a pivotal role in shaping major sporting events and commercial ventures worldwide.
Nolan said, “I am thrilled to be part of the team at Publicis Groupe in MENA, it’s such an exciting time for the Sports industry in the region. The intersection of sports, media, and technology is evolving rapidly, and Publicis Groupe is uniquely positioned to drive innovative, data-driven solutions for brands, rights holders, and fans.”
He has worked in various capacities in sports television, rights and event management for major events including Formula 1, World Rally Championship, the Olympics, NBA, NFL, MLB, and the Premier League. Nolan is also a member of BAFTA and the Royal Television Society.
