Publicis Groupe Middle East & Turkey (ME&T) has announced the promotion of Khaled Abou Nader to Chief Integration Officer (CIO).
The new position is a strategic role that has been created to drive better collaboration and strengthen the Groupe’s “Power of One” proposition which aims to combine all of the group’s capabilities into one offering.
Anou Nader steps into this role from his current position as Chief Product Officer.
As CIO, Abou Nader will overlook and ensure the collaboration between the various functions, capabilities, clients, acquisitions, processes, technologies, and teams within Publicis Groupe across the region.
“My goal is to ensure that our functions, technologies, and teams are seamlessly integrated to foster effectiveness, efficiency, and exceptional client and business value,” says, Abou Nader.
His primary focus will be aligning operations to achieve the organisation’s goals and objectives.
Bassel Kakish, Chief Executive Officer of Publicis Groupe Middle East & Turkey said, “Khaled’s extensive experience in technology, media, and marketing, combined with his deep understanding of our organisation, makes him uniquely qualified for the role of Chief Integration Officer.
“His leadership as Chief Product Officer has already demonstrated his ability to develop partnerships and drive growth. In his new role, Khaled will ensure that our diverse capabilities work together seamlessly, enhancing our ability to deliver exceptional value to our clients.
Abou Nader said, “Being promoted into the role of Chief Integration Officer at Publicis Groupe Middle East & Turkey is an incredible opportunity to harness the full potential of our diverse capabilities and drive unparalleled collaboration across all facets of our organisation.
Abou Nader’s journey with Publicis Groupe in the region dates back more than two decades, assuming various roles within Publicis Media spanning media system, growth, talent transformation, learning & development, and data sciences.
“Over the past two decades, I’ve witnessed the transformative power of our collective expertise, and I am committed to leveraging this to deliver groundbreaking solutions and drive sustained growth for our clients,” says Abou Nader.
“Together, we will continue to push the boundaries of what’s possible, setting new standards of excellence in our industry.”
