Publicis Groupe Middle East has appointed Joyce Hallak as Chief Strategy Officer of Publicis Media for the region.
This newly created position aligns with the group’s efforts to advance its media capabilities.
The appointment is a key addition to the recently formed executive leadership team at Publicis Media ME, serving as a key enabler in strengthening the strategic direction of the group’s media operations and spearheading the overall Publicis Media ME strategy agenda, including all brands and markets within its ecosystem.
Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey, said: “I’m thrilled to have Joyce take on a greater role within Publicis Media ME, she is
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