Publicis Groupe Middle East has appointed Elie Milan as Chief Performance Officer of Publicis Media.
The newly created role is part of the group’s objective to redefine and elevate its media performance offering and unify the hub under a single leadership.
This announcement comes after the appointment of Tony Wazen as CEO of Publicis Media Middle East earlier this year.
In the new role, Milan will be entrusted with enabling the Groupe’s media brands Digitas, Spark Foundry, Starcom and Zenith to accelerate and help clients to thrive in a digital and data-lead economy.
This will be across performance, search, social, programmatic, commerce and retail media, and equally fo
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