At a time where driving your car was both challenging and unsafe, Mercedes-Benz wanted to stay top-of-mind while contributing in raising awareness towards the cause of social distancing. This gave birth to the #KeysAtHome activation, a simple social activation with a powerful message that was successful in leaving a remarkable digital footprint at a time where automotive brands were struggling to establish presence within the conversation of safety.
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We stay home. For ourselves. For our families. For our country. Share a picture of your #KeysAtHome to show that you are #SafeAtHome
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