How is the regional production market changing?
The regional production market has been through a phenomenal transformation in terms of growth and quality. Especially considering the lack of support and resources. Creative standards of agencies and production companies from our region have been recognised internationally. But we have now reached a decisive junction to navigate. We have to diversify, change and redefine our processes. Unsettling as changes always are, they also present new opportunities. Joy Films, for example, has merged with Film Streetwise to become a diversified film production company with capabilities to perform in all forms of video storytelling.
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