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Private View by M&C Saatchi’s Dario Albuquerque

M&C Saatchi's Dario Albuquerque shares his review of Campaign Middle East's pick of 'Work' from September.

Dario Albuquerque, Executive Creative Director, M&C Saatchi.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from September is by Dario Albuquerque, Executive Creative Director, M&C Saatchi.

RTA: Real Lives, Real Journeys
I really like the idea that we’re celebrating the Dubai Metro’s ability to enable, empower and connect. Not just the city, but residents who make a difference.
I just wish the execution didn’t rely on objectifyi


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.