At Campaign Middle East, our Private View section presents a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
Rayyan Aoun, Chief Creative Officer, BigTime Creative Shop
BMW Middle East, BMW iJACK, Agency: Serviceplan Middle East, Creative Director: André Couto
Smart, creative, and cost effective. The campaign impressively tapped into an often overlooked medium despite its widespread use, turning it into a fun and informative space to show off the product.
Asharq Discovery, Dark Minds Launch, Agency: SRMG Labs, Chief Marketing Officer: Katie Golding
The idea had potential, but it didn’t really hit the mark. The teasers felt
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