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Private jet industry offers new avenues for brands to connect with UHNWIs

“Private jet travel allows brands to target an elite, affluent audience with zero wastage. Rise in private jet traffic has created a premium platform for brands to engage with the ultra-wealthy," said Private Jet Media's Banan Abu Sitta.

The private jet industry is soaring, with remarkable growth both globally and within the GCC spurred by HNWIs and UHNWIs. According to WingX.com, private jet travel in the GCC region surged by an astonishing 143 per cent year-on-year (YOY) in 2024 compared to 2019, while the global market experienced an 80 per cent year-on-year increase.

This surge, driven by high-net-worth individuals (HNWIs) and corporations seeking flexible and luxurious travel options, has led to the expansion of private jet terminals. Notably, the new ExecuJet facility at Al Maktoum International Airport (DWC) in Dubai stands as the world’s largest private jet terminal, setting the stage for exclusive brand eng


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