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posted on Dec. 30, 2024 at 10:00 amDec 30, 2024

Private jet industry offers new avenues for brands to connect with UHNWIs

posted on Dec. 30, 2024 at 10:00 amDec 30, 2024

“Private jet travel allows brands to target an elite, affluent audience with zero wastage. Rise in private jet traffic has created a premium platform for brands to engage with the ultra-wealthy," said Private Jet Media's Banan Abu Sitta.

The private jet industry is soaring, with remarkable growth both globally and within the GCC spurred by HNWIs and UHNWIs. According to WingX.com, private jet travel in the GCC region surged by an astonishing 143 per cent year-on-year (YOY) in 2024 compared to 2019, while the global market experienced an 80 per cent year-on-year increase.

This surge, driven by high-net-worth individuals (HNWIs) and corporations seeking flexible and luxurious travel options, has led to the expansion of private jet terminals. Notably, the new ExecuJet facility at Al Maktoum International Airport (DWC) in Dubai stands as the world’s largest private jet terminal, setting the stage for exclusive brand eng

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Tags:Banan Abu Sitta brands high net worth audiences high net worth individuals HNWIs private jet Private Jet Media UHNWIs ultra high net worth individuals

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.