As undervalued as they have been over the last couple of years, podcasts are not only here to stay, they are here to disrupt content on a whole new level. Often discarded as yet another passing digital fad that is “not even popular in the Arab world”, podcasts have sneakily become one of the most trusted mediums. In fact, there are 1.3 million devoted podcast listeners in the UAE alone, and counting.
While digital trans formation is wreaking havoc in the media sector, podcasts are emerging as a resilient medium, promising an unprecedented connection with consumers. Because, let’s face it, here as an attention deficit epidemic driven by an overdose of content. When you consider facts su
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