At Horizon FCB, we believe the best part of a brand’s story is never finished – the part that is always asking what can we do better, and is always wondering what’s next, what’s out there, what’s waiting to be discovered. And it’s not just the story of a brand or an idea; it’s the story of all of us, always moving forward. While we live in a region that constantly brings obstacles and challenges to our path, we’re also the best at learning how to survive, how to build a better future and how to keep evolving and transforming while remaining relevant to our clients, our brands, our people and our consumers. The sudden transformation and rise of Saudi Arabia is one example that d
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