Agencies need to place converged experiences in the right consumer context, says Geometry Global’s Nick Walsh.
Talking about a type of advertising and its advantage over other methods of communication turns any conversation, talk, or article into ‘sell’ mode. Have a guy who works in experiential write about experiential and you end up with a sales pitch aimed at a bunch of sceptics. I’m not going to write about the advantages of experiential and why you need it, you won’t believe me anyway.
Instead, I want to talk about a major global trend and how it’s affecting advertising as a whole, including its impact on experiential. The whole thing started with the dot-com rise and fall
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