If data is the new oil, then creativity is the refinery, says Ogilvy One’s Nabil Moutran.
The one thing we tend to think and talk about is what’s next in this fast paced and ever changing industry of ours. With so many different industries involved and leading the digital world, predictions can come from so many perspectives. Whether that’s from a technology and delivery segment with the likes of Samsung and Apple leading the way with wearable technology now, or if it’s how we are now consuming and creating content with Snapchat and Whatsapp.
Given we work for brands, and have the primary focus on driving improved engagement and performance of our brands in the communica
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
