As another year ends and a new one begins, we find ourselves in a time for reminiscence, reflection and review, but also a time to look to the future and what it might hold. While we’re yet to receive our crystal ball from Santa, we’d like to think we know our stuff when it comes to social connectivity platforms, and we’re well-placed to share a few thoughts about 2024 – and a few content predictions for our industry for 2025.
Reach has always been an obvious result of growing popularity, but with much regional geopolitical instability in 2024 it’s become more and more evident that the topic of conversation creators choose is equally as influential. We expect this trend in 2025, a
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