fbpx
CreativeFeaturedInsightsOpinionPredictions

Predictions 2023: The year ahead for creative agencies – by Havas’ Fabio Silveira

New technologies are changing the way creatives work, interact and hire, writes Havas Creative Middle East’s Fabio Silveira

Could this be the year the future catches up with us?
This is an interesting year to write about predictions for the creative industry. 
We seem to have taken a step beyond the internet-inspired globalisation in the last few decades, far beyond social media popularisation and the explosion of connected devices. 
We have been seeing artificial intelligence (AI) writing copy and creating images.
Wearables and immersive tech such as AR/VR sets, are getting more popular by the day.
The metaverse is moving on from being the buzzword of 2022 to getting integrated into workplaces and turning into a space where new worlds are designed.
Gaming is bigger than ever is and still growing fast.
With the ex


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.