Following a competitive pitch, LIGHTBLUE, a creative experience agency, has been appointed by Power Horse as its global creative agency. The selection process included several regional and multinational agencies.
With this win, LIGHTBLUE will join Power Horse on their mission of “Fuelling Ambitions”, leading the new creative direction on #Unstoppableyou and making the brand relevant in the lives of millions of energy drink consumers.
As Power Horse enters a new chapter in the brand’s history, this partnership brings together a diverse cross-functional team of global talents dedicated to positioning the brand at the heart of today’s cultural happenings.
Saqib Haroon, global marketing director at Power Horse said; “the new partnership will endeavour to co-create disruptive and engaging brand assets, which will sync well with the younger audience and become a part of their continuously evolving lifestyle. Power Horse’s decision to partner with LIGHTBLUE is purely based on their ability to create beyond the ordinary, whilst having an insightful pulse over the potential and regular consumers of the category.”
David Balfour, Co-Founder at LIGHTBLUE added “We have always been focused on working with clients who are keen to push the boundaries and produce innovative and creative solutions, so we couldn’t be more thrilled to be working with Power Horse. It is also further proof that our model of combining our multi-disciplinary creative studio with our LIGHTBLUE Film team is resonating with a full range of different clients.”