What did you buy this week? Don’t just add up your big items;how many times did you make an impulse purchase? A candy bar here, a pack of gum there? How often do you pay without thinking about it? Shopper studies show that the average US consumer spends more than $5,400 a year on impulse purchases, most of which goes towards food and snacks picked up around the checkout counters of stores.
Such items – chocolate bars, for example – are rewarding for the consumer and the retailer alike: they’re not expensive to buy, consumed right after purchase and relatively high margin.
However, the traditional impulse purchase is at the tipping point of disruption. As purchases migrate to th
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