The ability to adapt is one of the most basic and primitive elements of survival. This held true for early man just as it does for the advertising world today. With a discernible move towards more digital platforms, many mass communication companies are grappling with the new realities of a rapidly changing market. Yet while certain mediums in the industry might be prone to some backlash, other avenues work in tandem with the digital revolution for better results.
Humans have always been very visual creatures. We judge the world around us mostly by the visual cues we pick up, consciously and subconsciously. This primal trait is one of the reasons why out-of-home and point-of-sale advertising will
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