Next-gen media and adtech solutions provider Platformance.io has appointed TikTok’s former Head of Trading Partnerships Hassan Shoker as its Group Chief Commercial Officer (Group CCO).
With more than 15 years of media and marketing experience, Shoker has managed regional accounts throughout the Middle East, focusing on media investment and trading across various platforms.
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Shoker will spearhead the commercial growth of the group across all MENA markets, reporting directly to Waseem Afzal, the CEO and Founder of Platformance.
“We are excited to welcome Hassan Shoker to our team to drive forward our agenda of transforming the Adtech industry in MENA,” said Waseem Afzal, CEO at Platformance.
“Shoker is a distinguished media veteran in our region. His extensive industry experience, combined with a deep understanding of the regional ecosystem, brings unique added value to our company. His approach to business is driven by an unrivaled appetite for success and growth, and he will help us unlock further growth for our clients,” Afzal added.
In his new role, Shoker will oversee commercial operations in key markets, including the UAE, KSA, and Egypt.
Prior to Platformance, he held senior executive roles at prominent organizations such as TikTok METAP, PHD MENA, and Mindshare MENA.
Commenting on his appointment, Shoker said, “It is an honour to join Platformance, one of the hottest and fastest growing startups in the region. We are collectively committed to driving growth and innovation for our clients. I’m incredibly excited and thrilled to embark on this journey at such a pivotal time. I am already impressed by what the team has achieved and look forward to expediting the rapid sustainable growth of Platformance.”
This strategic appointment underscores Platformance’s commitment to strengthening its leadership team and enhancing its market position in the MENA region, the adtech company said in a statement.
