The impact of Artificial Intelligence on marketing was explored PHD’s annual BrainScape conference on October 12.
Nearly 250 marketers attended the Omnicom Media-owned group’s conference at the Armani Hotel, Dubai, to hear talks on algorithms, virtual personal assistants and voice recognition.
This year’s line-up included talks by Kevin Slavin, founder of Playful Systems Group and an assistant professor at Massachusetts Institute of Technology Media Lab and Behshad Behzadi, a principal engineer at Google Zurich.
Also speaking was Haroon Syed, director of digital data solutions at Annalect Middle East and North Africa, who has contributed to PHD’s new book, Sentience: The Coming AI Revolution and the Implications for Marketing.
Elda Choucair, managing director of PHD United Arab Emirates, said: “Our annual conference is designed to prepare marketers for what’s ahead of them. This is the best way to future-proof their strategies and ensure their continued success.
“This year, BrainScape focused on the developments, implications and applications of artificial intelligence for consumers and brands. AI will have profound and positive effects on our roles and it’s all about making better decisions. Every new situation presents both challenges and opportunities and we at PHD are already exploring them.”
