Guy Marks, CEO EMEA of Omnicom Media Group has been appointed CEO of PHD Worldwide.
Marks will replace Philippa Brown, who is stepping down after almost four decades in the media industry, including 16 years in leadership positions with OMG.
He joined OMG in 2014 following Omnicom’s acquisition of Mobile5, the global UX, design and tech consultancy service that he co-founded.
As CEO of OMG EMEA, Marks helped establish Omnicom’s Transact connected commerce and retail media consultancy in the region; and co-architected the expansion of the firms TRKKN analytics and cloud consultancy from five European countries to 20 markets across APAC, EMEA and North America.
According to OMG Philippa will focus on “non-executive advisory roles at both the corporate and advocacy levels”.
“As the CEO of PHD – an agency that was born from a transformative concept of media as a strategic tool – my priority will be assuring that every PHD account team around the world have the talent, tools, technology and collective commitment to excellence they need to deliver the transformative ideas, solutions and service that drive growth for our clients, our agency, and our people.” said Marks.
OMG global CEO Florian Adamski, said: “Guy is one of our industry’s most entrepreneurial leaders, with an approach that transformed first OMD’s and subsequently Omnicom Media Group’s offering in EMEA over the past six years,
“By enabling our agencies to quickly identify, adapt and respond in real-time to the challenges of a dramatically changing consumer marketplace, he’s unlocked growth for our clients and made OMG the #1 media agency group for net new business in the EMEA region for the year-to-date, according to the most recent COMvergence reporting.
The fact that at the same time he was also one of the network’s key people coordinating Omnicom’s boots-on-the-ground Ukrainian relief and rescue efforts tells you everything you need to know about both his character and his leadership skills.”
Marks will take over his role on October 1. He will be headquartered in London, reporting to Adamski. His successor as leader of OMG EMEA is expected to be named next week.
