PHD has won the media buying and planning account for Abu Dhabi Ports Company (ADPC) following a competitive pitch.
The account will be handled by PHD’s Abu Dhabi office, with the agency tasked with establishing a communications strategy that will help APDC fulfil its goals as part of the Abu Dhabi 2030 strategic plan. ADPC will be active across a number of countries and will target audiences in a range of business sectors.
The appointment of PHD follows ADPC’s calling of a creative advertising pitch in June, which was won by the Abu Dhabi office of Impact BBDO.
“We’re putting all the pieces of our puzzle into place and have now made a crucial appointment to allow us to reach
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