Pepsi’s global rebrand has now reached the Middle East, after being rolled out in North America in time for its 125th anniversary.
An eye-catching event has been planned for this coming weekend (1st to 3rd March) to celebrate the rebrand as it looks to the future.
“As a brand that’s on the world stage and interacts with millions of people every day, it’s important for Pepsi to periodically revisit its look to ensure the brand resonates with fans at the pulse of culture,” it said in a statement.
“The next era of Pepsi will keep us thirsty for the best tasting cola, thirsty for new entertaining experiences, for a better planet, for stronger partnerships and for accelerated growth
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