Pepsi is set to roll out a major regional adaptation of its first ever global campaign.
Called ‘Yalla Now’, the work will run across TV, online and outdoor and is part of PepsiCo’s multi-million dollar investment in the Pepsi brand globally. The marketing drive will be rolled out across the Middle East and North Africa during the next few weeks.
Pepsi’s first global positioning was launched in May last year and seeks to align the brand closely with the entertainment industry, urging consumers to ‘capture the moment of now’. The debut global TVC, created by TBWA\Chiat\Day, featured singer Nicki Minaj.
‘Yalla Now’ is the work of Impact BBDO and is an extension of the global
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